This article appears in the Folio Weekly dated June 16, 2009
Shawn Welk, an Atlantic Beach entrepreneur and veteran music-industry marketer recently launched Get Green Music, a music download site that bundles passion for music with environmental activism and social networking. Users buy songs not just from conglomerates like Universal, Sony and Warner, but also Blue Note, Sub Pop, MCA Nashville, and Island Def Jam.
Get Green Music charges 99 cents a song and, in turn, the company pledges to donates 10 percent of revenues to green initiatives picked by the user. Groups under consideration include Environmental Media Association, Action Sports Environmental Coalition and Friends of the Earth.
Users of Get Green Music create profiles similar to FaceBook or MySpace where they are encouraged to share eco-friendly tips and offer links to encourage eco-conscious living in a variety of way, not focusing solely on big, potentially expensive changes.
www.getgreenmusic.org
Friday, June 19, 2009
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